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Gusto Hair Salon in Soho

Gusto Hairdressing in Soho is an award-winning boutique hair salon in one of London’s most eclectic areas. A short walk from Piccadilly and Leicester Square stations, we make every effort to provide a style personally tailored to you, exceeding your expectations with every visit.

Our highly skilled team create dynamic styles and avant-garde haircuts and colours that guarantee you are always at the forefront of fashion. We are experts in precision cutting, classic hair colouring as well as the latest colouring techniques such as balayage, ombre and colour melts.  If you are fed up with your dry frizzy hair, then it may be time to book in for a Brazilian Blow Dry treatment.

Whichever service you require, we promise to deliver five-star customer service and some of the best haircuts & colours in London.



Gusto Hairdressing Website Reviews

285 reviews with an average rating of 4.94
Salon Review
I went for the first time since I saw many good reactions for a cut and hair DIY. They were welcoming and I had a nice chat with the stylist. As it’s my first time wanting to DIY my hair we took time to speak about it and agreed to do it another time and only have a hair cut . What I really didn’t like is that she cut my hair and while I was thinking if it’s enough or I want it shorter she was rushing me telling me that she has another customer which was surprising for me but I was understanding then she started to blew my hair when I didn’t ask for it and still wanted my hair to be shorter, that was confusing for me, when I stopped her and said I don’t understand she turns and asks her colleagues in a way that I didn’t like and kept telling them that she already explained this. I was nice and didn’t make a big deal out of it. But I don’t think you should rush a customer or act like this. For this I will never go back. However, the second stylist who cut my hair was friendly and explained everything to me for this I give 2 stars.
Salon Review
Wonderful Maria and great value for money
Salon Review
Diya pradeep
I had the best experience here. A lot of work had to be done for me , but my hairstylist Olympia was so patient and she did an amazing job! Im am so recommending this place and will definitely come back here !
Salon Review
Came for a Brazilian blowout and the stylist in a rush put in the wrong order of chemicals. Despite asking me multiple times if it was sticky and greasy (to which I confirmed it was very sticky and very very greasy), he told me it was supposed to be like that. I’ve gotten Brazilian blowouts for 14 years, called my old stylist in nyc, there is no Brazilian blowout you’re supposed to walk out with sticky hair. I called multiple times to get help and no one answered. The stylist told me the best course of action was to wash it out and come back and do it again after he’d already burned off bits of my hair trying to get the excess product to be absorbed of which it couldn’t bc he’s already applied a conditioner before the treatment and despite me saying can we just start over at the beginning proceeded to ruin my hair.
Salon Review
I’ve been to Gusto hairdressing salon in Covet Garden twice now. I had balayage done and I wanted to go a bit lighter, and Maria did an excellent job. I just love the blonde colour I have now, I never imagined I would have this blonde hair, especially that my hair is dark and requires multiple sessions! I have long, thick and dark hair but Maria was patient to achieve what I wanted without rushing!! I am really happy and she is a lovely and professional. You can blindly trust her with your hair!!
Salon Review
Brynna Shale
Milania was AMAZING! Love my haircut, I’m so happy with it. The entire experience was so pleasant. And super quick too!
Salon Review
Mail Online
The style itself is what\'s in vogue now
Salon Review
I recently visited Gusto for the first time and I was extremely satisfied with the results. I have a pixie haircut and have had some bad experiences in the past, but this time I was in good hands. Melania was my hairdresser and she did an amazing job. She used unique techniques that I had never experienced before, and I was thrilled with the outcome. I highly recommend Gusto and will definitely be returning.
Salon Review
Very satisfied with my hair. Big credit to Virginia in Covent Garden - she took very good care of me. Great service also! Would really recommend!
Salon Review
I have been going to Gusto in Covent Garden for almost 5 years, the team is always friendly and welcoming. Melania does an amazing job cutting and styling my hair. I look glam leaving the salon every time.
Salon Review
Brilliant experience with Denise from Covent garden salon. Great cut, very knowledgeable and all around great experience .. definitely recommend
Salon Review
I had been travelling for 3 weeks, needed some hair-help and found Gusto Hairdressing. It was easy to book online, Yannis was very welcoming, and my hair was transformed! I also got some great food tips. Very skilful and friendly team.
Salon Review
I have been to gusto hairdressing twice already and I had the pleasure to have Maria looking after my hair, she is incredible! very professional and knows so much about hair, helped me so much to improve my hairstyle, she is very patient, kind and also funny, I would recommend her 100x100 to anyone
Salon Review
Isabel Millar
Olympia is brilliant, really skilled, efficient and genial. Highlights are always very natural and precise, and haircut superb. Highly recommend.
Salon Review
Lisa did my highlights at the Covent Garden location. And I must say it is the best color I have ever gotten. She is very professional and amazing at color. Will be booking her going forward!
Salon Review
Hannah Cook
Emilio was absolutely fantastic, I couldn\'t recommend him enough. I absolutely love the balayage that he did on my hair, as well as the cut, and I can\'t fault his excellent customer service, obvious skills and experience and his professional manner. I\'ll definitely be back, thank you so much :)
Salon Review
Marine Augé
I had a fantastic Brazilian blow dry with Olympia today - not only she is a grar hairdresser but also very sweet and friendly which made the 2.5h treatment experience much more pleasant. I will definitely come back!
Salon Review
Aleata Alstad-Calkins
Amazing salon!! I tried a different place for years but then stuck with this one - five or six years now! excellent for highlights, a stylish cut and a fun atmosphere with great tunes!
Salon Review
Helena Turner
Best hairdresser in London, thank you so much Olympia! After moving to London I wanted to go from my natural caramel to a natural-looking red. Olympia understood exactly what I wanted and put in copper highlights just like my natural ones. I’ve had the best visits and so many compliments on my hair, I absolutely love it! Thank you Olympia!
Salon Review
Katrina Velasquez
I was blown away with the quality I found at this salon! Every time I go, their stylists make sure I\'m looking my best. From a glorious cut and blowwave to the perfect balayage, they give the best of what the world has to offer in hair styling. Each stylist has a distinct eye for detail, making sure that no little strand goes unnoticed and takes pride in providing premium services without compromising on aesthetics. Even after several sessions, my hair looks and feels just as fabulous as when it is first cut! They really take pride in their work and for that, I\'m a Gusto loyalist for life!
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