PHINIX Hair and Beauty was founded in 2010 by professional hair stylists and best friends Fiona Haydon and Nichola Jones.
First meeting at primary school, both friends went on to train with the prestigious Umberto Giannini. After achieving Regional L’Oréal colour trophy finalists twice, and gaining professional experience at a number of leading Midlands salons, the pals decided to go it alone and launch their own brand.
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